A crucial piece to business success is learning how to use keywords to drive traffic to your website.
Millions of people rely on keywords as crucial navigational aids that guide them to websites via search engines like Google.
They act like beacons, signaling the themes and topics that the content covers, which is why understanding the intricacies of their use is fundamental for driving traffic.
A quality SEO strategy finds equilibrium between the natural use of keywords and the overall value of the content.
While keywords help the content surface in search engines, it’s the richness and usefulness of the information that keeps readers engaged.
Determine The Right Keywords For Your Topic
Determining whether I’m using the right keywords involves an assessment based on two criteria:
- relevance to my audience and
- competition in the field
Keywords must resonate with the interests and queries of my visitors while also being unique enough to stand out from the competition.
There’s a notable evolution in SEO practices: the focus has pivoted from a rigid keyword density formula to prioritizing user intent. Keywords are now used to signal searcher’s intentions more than to simply populate content.
Trends in keyword popularity reflect changing user interests, and staying abreast of these changes is crucial. Regularly revisiting and refining my keyword selection ensures that my content remains fresh and discoverable.
Master Keyword Selection
Mastering these concepts isn’t just about getting visitors to the front door; it’s about opening it to the most engaged and interested audience possible.
This sets a smooth transition into how I go about identifying and selecting my keywords, which will play a pivotal role in optimizing my website’s content.
Identifying and Selecting How To Use Keywords To Drive Traffic To Your Website
In the vast digital marketplace, choosing the right keywords can feel like finding a needle in a haystack. Yet, it’s a task I can handle with finesse by employing the right tools and strategies.
Keyword research is the cornerstone of SEO. Use tools such as:
- Jaaxy
- Keywords Everywhere
- Ubersuggest
- Google Keyword Planner
- Ahrefs
- SEMrush and
- Google trends
These offer insights into search volumes, keyword difficulty, and related queries. Let’s dive into each one so you know a little bit more about what they can do for you!
Jaaxy Keyword Planner
This little amazing tool Jaaxy is one of the best keyword research tools that I know of with a heap of really cool features. See picture below.
For a really in-depth review of this software visit the Jaaxy Review 2024 here!
This software prompts you to enter a particular keyword or sentence into the box. Example above is “How to write a blog” Now hit find keywords and a massive amount of simular keywords will be shown to you.
From here you select the keywords you like the look of and click Get QSR! Ideally you are looking for keywords or phrases that have high traffic, low QSR score and a high SEO score.
Once you are happy with phrase, then use that as your heading for your article and you are away writing the best article on the net.
Keywords Everywhere
With this chrome extension you can do SEO, content marketing, competitor research, PPC and social media marketing right as you browse the web, that’s super cool.
Keywords Everywhere is a browser add on that has the following functions:
- ChatGPT Prompt Templates
- Instagram Hashtag Generator (no volume data)
- Pinterest Insights and Trend widgets
- Everything the free version has with accurate monthly search volume, CPC, competition & 12 month trend data.
- See Related keywords on Google & Bing, People Also Search For (PASF) keywords on Google.
- See Trend chart in Google & YouTube.
- See YouTube insights & YouTube Tags.
- View monthly estimated traffic & the top 10,000 keywords that any URL ranks for
- Analyze any URL to get the list of keywords in the content of the page, and the density of those keywords
- Historical volume data in the trend charts for Google & YouTube from 2004
- Support for 15+ websites, including Google, YouTube, Amazon, Bing, Google Search Console, Google Analytics.
- Import your keywords to see accurate monthly search volume, CPC, and competition for them.
What’s special about this extension is that when you type in the keyword or phrase into Google and search it gives you all the required data right there. It also gives you all the related keywords on the righthand side to explore also.
Pricing is quite affordable also starting at $6.00 a month 400,000 credits/year.
This is a really great tool for finding the perfect keywords.
Ubersuggest
If you haven’t heard of Neil Patel then you need to. He has a really sweet piece of software called Ubersuggest. See below.
Neil is an SEO guru, so make sure you join his mailing list and find out the latest in SEO tactics and trends.
Basically you sign-up and start entering proposed keywords or phrases into his software to find winners that can be used in your articles about your passions. Plans start around $10 dollars a month!
In here you are looking for high volume and low competition keywords. Want more features then go and generate content with the help of AI. Yes Ubersuggest has a AI writer section that can help write for you and get those juices flowing.
Ahrefs
Go and sign up with a FREE account and discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential.
Another tool that has amazing features to help with ranking for SEO. But this one is a little bit on the expensive side starting at $99.00 a month. Maybe leave this one for when you are more advanced at writing.
SEMrush
Grow organically with SEMrush and their easy SEO tools and workflows. You will be able to uncover millions of great keywords, if you have the time.
Features of SEMrush include:
- Access over 25 billion keywords for 130 countries
- Run in-depth website audit based on 130+ checks
- Get recommendations to improve your content to increase search rankings
- Track and analyze competitor websites and marketing strategies
- Create and track your PPC campaigns
- Draft, schedule and post content on social
- Create and schedule white-labeled or branded reports
This option is very expensive, prices starting at $129.00 a month!
Give it a try for FREE first and if it doesn’t suit, try one of the above options.
Google Trends
Google trends isn’t really a keyword tool as such but gives you a great insight into what the public are into regarding your niches.
Then from here you can explore in more detail using the above keyword tools to find the best keywords to drive traffic to your website.
So How To Use Keywords To Drive Traffic To Your Website (The Secret Revieled!)
Using them, I determine which phrases have the potential to drive targeted traffic to my site.
I look at keyword difficulty to size up my competition. A high difficulty score might discourage me from targeting a keyword if I’m still establishing my online presence. On the other hand, a low score could signal an opportunity to rank well with a well-crafted piece of content.
Prioritize Long-tail Keywords
Prioritizing long-tail keywords is another effective tactic. These longer and more specific phrases have lower search volumes but often reveal the searcher’s intent more clearly, making it easier to tailor content to what they’re seeking.
The context within which keywords are used can’t be ignored. Positive keywords, those that accurately reflect my content’s purpose, play a crucial role in attracting the right audience. Conversely, negative keywords help filter out undesired traffic, saving me from irrelevant ad spend.
Find Fresh Keywords
Fresh keywords are the hidden gems of SEO. They emerge from trending topics (see Google trends) or new products, and if I’m quick to act, I can capture traffic before the competition intensifies.
I have done this several times in my career. Example of this is when Rareform backpacks became popular and I wrote a review on the product and it ranked on Google very quickly without much effort!
But sometimes you may think a keyword is going to perform great and you can struggle to rank. That’s why you have to just produce valuable content always and let the market decide what is popular.
Just share your passion and be extremely helpful.
Do Not Keyword Stuff!
While it’s tempting to sprinkle as many keywords as possible into your content, that strategy can backfire. Keyword stuffing not only sounds unnatural but also incurs search engine penalties. Instead, I focus on creating valuable content, seamlessly blended with my chosen keywords.
Lastly, the profitability of a keyword is paramount. Using tools like Google’s Keyword Planner, I can uncover which keywords have high commercial intent, guiding users who are ready to engage or purchase. Targeting these can lead to increased ROI for my marketing efforts.
But we will explore this strategy later on when you get better at writing for search engines.
Implementing Keywords To Drive Traffic within Your Content
Getting the keywords right is just the start.
Integrating them into your content without making it sound forced is where the real challenge lies. The goal is to keep your writing reader-friendly while also signaling to search engines what your pages are about. Here, I’ll walk through how to make keywords work within the body of your content.
First, keywords should fit seamlessly into your sentences. If a keyword sticks out or breaks the flow of your writing, it’s likely to distract or even annoy your reader. When you draft your content, insert keywords where they naturally align with your message. Think of keywords as signposts, not checkpoints you have to hit.
How Often Should Keywords Be Used In Copy?
One common question concerns keyword frequency: How often should keywords appear in your copy? For a 1000-word article, aim for a primary keyword to feature roughly 5 to 7 times, adjusting as needed for readability. Secondary keywords can appear 2 to 5 times. But these figures aren’t rules—focus on organic use over numerical targets.
Keywords are vital beyond just the body of your article. Meta tags and descriptions offer additional opportunities to include relevant keywords. These elements can contribute to higher click-through rates from search engine results pages, directly benefiting your traffic objectives.
Track Your Keyword Performance With Google Console
As your content goes live, keeping an eye on how keywords perform is crucial. Utilize tools to track their impact and be ready to tweak your strategy. For example, if certain keywords aren’t drawing traffic as expected, it might be time to focus on alternatives.
I like to use Google Console to track my websites performance. This site cane connects to your site and shares with you vital data.
Keywords can’t exist in a vacuum. They are part of a broader content strategy that ensures your articles are useful, enjoyable, and easy to discover. A practical move is to revise existing content with updated keywords, expanding your reach without compromising your message.
Use a Unique Brand Voice
Let’s not forget about the bigger picture. Your site’s overarching narrative and the language should reflect a unique brand voice – even when using common keywords. This is where your creativity plays a significant role. Developing a distinctive approach to standard keywords helps your content stand out.
Consistency in keyword usage is relevant, but each page on your website can target different aspects of your topic. This avoids repetition and supports a more comprehensive approach to your website’s topic. Remember, a user might land on any page, so consider how each piece fits within the whole.
Quality of Content Rules!
Reiterating keywords where necessary can bolster the theme of your content, but beware of crossing into redundancy. It’s a fine balancing act. If you find yourself asking whether it’s too much, it probably is – keep it succinct and meaningful.
In the end, the quality of content reigns supreme. Continue to produce articles that answer questions, explain concepts, and guide your readers. When you prioritize their experience, incorporating keywords feels more like a natural extension of your commitment to deliver value over a mere SEO tactic.
Assessing and Adapting Your Keyword Strategy
I’ve taken you through how keywords can drive traffic to your site, and how to weave them into your content. Now, let’s talk strategy—specifically, how to measure the impact of your keywords and adjust your approach accordingly.
Effective keyword assessment isn’t just about the initial search volume or rankings—it’s about understanding how keywords perform over time on your website. This means setting up tools to monitor traffic, engagement, and conversions that come from your targeted phrases.
Flexibility Is Key
When you see fluctuations or changes in performance, don’t be rigid. Flexibility is key. If certain keywords aren’t bringing the results you expected, it’s time to go back to the research phase. Maybe trends have shifted, or perhaps you’ve found a more specific niche.
Keyword tools come in both free and paid versions, and the one you choose should reflect your specific needs and resources. Wealthy Affiliates Jaxxy Keyword research tool is a reliable starting point for beginners, but there are many other tools available that offer deeper insights and analytics.
Keywords & Algorithms are Constantly Changing
Stay aware that search engine algorithms evolve, and keywords that once brought in traffic might not work forever. Regularly reviewing and updating your keyword list is crucial to maintain or grow your website’s visibility.
Constantly Adapt Over Time
Remember, SEO is a marathon, not a sprint. It requires ongoing adjustments and learning.
Use the three-step process of:
- research
- implementation
- and assessment
This will keep your content dynamic and searchable over the long run.
Conclusion on How To Use Keywords To Drive Traffic To Your Website
Understanding how to start with keywords and then master them through constant learning and adapting is what grows traffic and keeps your site relevant.
This isn’t about short-term gains—it’s about building a sturdy, reliable presence in the digital landscape over the long-term.
Try to have a long-term perspective just like investing money for compounding interest. This takes time and consistency to succeed, that’s why it is important to choose topics you love so that you can stand the test of time.
Goodluck! If you need a hand email me at brian@netblurb.com and I will share with you everything I know to get you going fast and accurate, I promise.
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